According to a report, certain people related to the matter have said that Google has plans to open physical stores in India which will have an "experience centre" format. Google has also requested two renowned malls in India for setting up the stores.
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Though, it is still unclear when or how Google may open stores, The Economic Times quoted that Google can go down the single-brand retailing license, which will give the company complete ownership, or the franchisee route, which allows others to officially sell Google products.
The company's brick-and-mortar stores in India are likely to open in mid-to-late 2018, so it won't be long before Google makes an official announcement.
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"They got a flavor of how physical stores are also important because you can't explain numerous features online", one of the malls' executives told ET.
Google Pixel is over a year-old device, but Indian customers are largely unaware of this brilliant smartphone. In the past, Google has relied on the Play Store online and third-party retailers to move units. Unlike a Samsung or an Apple, Google Pixel handsets are not easily available across the country in physical stores. One source is saying that Google's physical stores may open their doors as soon as the second half of next year. Its hardware includes Google Home smart speakers, Chromecast streaming devices, Pixel laptops and Daydream View virtual reality headsets.
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"We had done two stores as part of the pilot and then we could not proceed with the project as they did not meet with our desired objectives", said Dilip Modi, chief executive of Spice Connect. The company does not have strong offline channels to market its products and it has been overshadowed by the likes of Apple and Samsung. However, a similar attempt failed earlier when Google partnered with Spice to setup 50 AndroidLand Stores in India within 18 months, but they failed miserably with having just two stores in Select Citywalk in Delhi and The Great India Place Mall in Noida, which eventually closed due to poor sales.