The app which will allow children to message and share videos with friends has apparently been approved by the regulatory bodies in the USA and it will only be available in the U.S. as Facebook say the app is still being developed. In addition to the obvious early-branding strategy we've already mentioned, there's also the considerably less abstract feature that requires parents to sign up and maintain a regular Facebook account if they want to communicate/connect with and manage their children through Messenger Kids.
Facebook mentioned in its blog post that the app is created to enable kids to communicate with their friends and family through video chats and text messages as well as share photos and videos.
Jenny Radesky, a paediatrics professor at the University of MI, told the Wall Street Journal: "In my research, clinical work and friendships, I've never heard parents say that they want their child using social media earlier".
Which is why Facebook is putting much time and money into keeping the app under the supervision of adults, and severely limiting what kids will have access to when they use it. Parents will sign off on everything, including downloading the app and signing up. Approved adults will also be able to communicate with Facebook Kids users via the standard Facebook Messenger app.
Parents are often anxious about what their kids do on social media and whom they are talking to, especially Facebook.
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But kids, as kids, are learning at the fastest rates they ever will.
Hill whose latest book "Left To Their Own Devices: Confident Parenting In A World of Screens" addressed concerns about youngsters using technology, told Premier Christian parents shouldn't stop children from using social media.
Social media just got a little more kid friendly! The way this app works is parents first download it on their kid's devices and authenticate the device using their Facebook credentials.
The social network said the app was developed in consultation with parents and safety experts. Messenger Kids has parental controls and policies in place to ban inappropriate content and cyberbullying, but that doesn't make the service exempt from Facebook's pattern of moderation failures or the broader evils of the interweb.
That's important - the obvious commercial benefit to this new app might be to target ads to parents based on what their kids are talking about.
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While Facebook said in the briefing that the app was designed for kids age 6 to 12, younger kids are allowed on, too.
After creating a Messenger Kids profile, parents can add contacts directly from their Facebook friends list, including family members and kids of your friends.
"It allows kids to do what they like to do best".
"Not sure this is the right direction at all", he tweeted. " said Loren Cheng, Product Management Director, Facebook". When a child reports content or another account, Facebook says it will also notify a parent.
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