Online sales grew significantly on Thanksgiving, and early results from Black Friday suggest a similar performance, according to Adobe Digital Insights. More tellingly, over 64 million people bought online and in person, underscoring the fact that retailers need to do both well to be successful today - especially because those consumers spent more money than those who only shopped online or in-store. For the rest of the holiday season, Adobe projects that 13 days will exceed $2 billion in online sales for a total of 18 days, or double last year's.
The research firm said the $6.59 billion spent on a day dedicated to e-commerce was a 16.8 percent increase from a year ago and resulted in the largest USA online shopping day in history.
"This is due in large part to deeper discounts on Monday than on Friday, and lower (or no) free shipping thresholds", wrote Rick Kenney, Head of Consumer Insights at Salesforce Commerce Cloud in a blog post.
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Those three wins - plus a conference championship - would all be better than anything that current No. 5 Alabama has accomplished. Meanwhile, Baker Mayfield & Co. boast victories against Ohio State, Oklahoma State and TCU and a not-as-bad loss to Iowa State .
The industry group offered no comparable historical data to its survey released Tuesday because this year's shopping survey results include the entire Thanksgiving weekend results plus Cyber Monday. But we're certainly encouraged that we're starting off from a position of strength. However, at the beginning of the week there were already 77 actively promoting Black Friday campaigns (as well as 37 running their own discount campaigns), with that number increasing sharply on both Wednesday and Thursday. Multichannel shoppers spent about $49 more than those shopping only in-store, and $82 more than those shopping online.
Amazon processed 5.6 million transactions on Thanksgiving Day and another 7.1 million on Black Friday, according to Hitwise. Matt Shay concludes, "We had a very strong Black Friday Weekend". This worry will likely drive more shoppers to pick up gifts in stores during the final days of the season.
And almost a third of Cyber Monday purchases were made on a mobile device, according to Adobe.
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The update certainly helps in terms convenience as you no longer have to go back and forth switching between apps to watch videos. Instead the video appears with a floating window on the screen so users can message friends and watch videos simultaneously.
Black Friday and Thanksgiving online sales in the United States rose to record highs, while brick-and-mortar store traffic fell slightly, heralding divergent trends in retail industry in the year-end shopping season, according to retail analytics firms on Sunday. Other popular destinations were electronic stores (32 percent) and discount stores (31 percent), according to NRF's survey of roughly 3,200 consumers.
Shay said that although some say that retail stores are in their death throes, 24 of the top 25 e-commerce sites are still legacy brick-and-mortar retailers such as Walmart and Best Buy. The 25 - 34-year-old age group spent the most over the five-day period from Thanksgiving - Cyber Monday.
This year, Super Saturday falls on December 23.
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TRAI also adviced service providers regarding entering into agreements with certain agencies to keep a check on discrimination. Our unified license document states very clearly that there should be unrestricted and non-discriminatory access.
When it comes to factors retailers can control, Shay says this year "Retailers have invested heavily in experience and tech... and saw those investments gain traction and pay off".